Marketing Wars
An interesting Guardian article exposing a Ministry of Defense briefing paper on how to make future wars more palatable to the UK public. There’s no use of t...
The Tony Pecotich Doctoral Seminar
The Tony Pecotich Doctoral Seminar is intended to honor the memory of Dr. Tony Pecotich, Professor of Marketing at the University of Western Australia, who c...
Reflections on a Macromarketing Journey
Professor Cliff Shultz, guest editor of the March 2012 issue, interviews award-winning JMK scholar Dr. Tony Pecotich, who shares his expertise and reflection...
Hurricane Capitalism?
A thought provoking article from Naomi Klein on Hurricane Capitalism.