In August Alan wrote a post, Terrence H. Witkowski replied to it, and this is Alan’s reply.
A scholarly update and reintroduction of Marxism to the macromarketing community could thus make a valuable contribution to our literature.
Is macromarketing sufficiently macro if it declines to engage with a theory of capitalism as a contingent spatio-temporally located phenomenon that purposely...
Macromarketing President Gene Laczniak’s Remarks at the 40th Macromarketing Conference at Loyola University Chicago.
Cliff Shultz’s reflections on resources and China.