A Reply to “How Macro is Macromarketing?”
A scholarly update and reintroduction of Marxism to the macromarketing community could thus make a valuable contribution to our literature.
How Macro is Macromarketing?
Is macromarketing sufficiently macro if it declines to engage with a theory of capitalism as a contingent spatio-temporally located phenomenon that purposely...
The Vocation of Macromarketers
Macromarketing President Gene Laczniak’s Remarks at the 40th Macromarketing Conference at Loyola University Chicago.
China and the Unicorns
Cliff Shultz’s reflections on resources and China.
Marketing Wars
An interesting Guardian article exposing a Ministry of Defense briefing paper on how to make future wars more palatable to the UK public. There’s no use of t...