conference

The Vocation of Macromarketers

11 minute read

Macromarketing President Gene Laczniak’s Remarks at the 40th Macromarketing Conference at Loyola University Chicago.

The Tony Pecotich Doctoral Seminar

less than 1 minute read

The Tony Pecotich Doctoral Seminar is intended to honor the memory of Dr. Tony Pecotich, Professor of Marketing at the University of Western Australia, who c...