Macromarketing Conference 2019

“Mobilizing Action to Catalyze Real rocking Outcomes”

Cleveland, Ohio
26-29th June, 2019
(Doctoral Colloquium: 25-26th June)

Join us for the Annual Conference of the Macromarketing Society 2019. The main theme of the conference is “Mobilizing Action to Catalyze Real rocking Outcomes.”

Travel information hotel on getting “from Cleveland Airport (CLE) to John Carroll University by bus, tram, subway, taxi, car, shuttle or towncar” now available. (external link.)

Session Plan for the 44th Macromarketing Conference now available (download PDF).

The conference hotel is The Westin Cleveland Downtown. A special group rate from 189 USD per night at is available for Macromarketing Conference attendees.

Registration for the 44th Macromarketing Conference now open.

Please contact Tina Facca-Miess if you require a visa letter. Do not forget to include your name and the title of your paper. (Email: tfacca@jcu.edu.)

The Macromarketing Society announces its 44th Annual Macromarketing Conference, which will take place near the The Westin Cleveland Downtown Hotel, Cleveland, Ohio, U.S.A. from 26th to 29th June, 2019. The main theme of the conference is “Mobilizing Action to Catalyze Real rocking Outcomes”.

2019 Session Plan

Title Size Format
Download the 2019 Conference Session Plan (Updated!) 426K PDF

Session 1: 11am-12.30pm, June, 27th

  • Ethics, Equity and Social Justice (1/2)
  • Poverty, Structural Inequalities and social exclusion
  • Markets, Marketing Systems, and Elements of Culture (1/2)
  • Gender across the Spectrums: Intersectionalities and Macromarketing Topics (1/2)

Session 2: 2pm-3.30pm, June, 27th

  • Sustainable and Ethical Consumption (1/2)
  • Subsistence Marketing & Development (1/2)
  • Social marketing - How to Rock and Roll Social Change (1/2)
  • Macromarketing and Pedagogy (1/2)

Session 3: 4pm-5.30pm, June, 27th

  • Food Marketing (1/3)
  • Globalisation, (Neo)Colonialism, and Marketing
  • Macromarketing Measurement and Methods (1/2)
  • Technological Advances and Marketing Futures (1/2)

Session 4: 11am-12.30pm, June, 28th

  • Macromarketing Measurement and Methods (2/2)
  • Sustainable and Ethical Consumption (2/2)
  • Consumer Vulnerability
  • Macromarketing and Pedagogy (2/2)

Session 5: 2pm-3.30pm, June, 28th

  • Ethics, Equity and Social Justice (2/2)
  • Social marketing - How to Rock and Roll Social Change (2/2)
  • Quality of Life and Wellbeing with Anti-Consumption
  • Technological Advances and Marketing Futures (2/2)

Session 6: 4pm-5.30pm, June, 28th

  • Subsistence Marketing & Development (2/2)
  • Gender across the Spectrums: Intersectionalities and Macromarketing Topics with Macromarketing and Pedagogy
  • Food Marketing (2/3)
  • Markets, Marketing Systems, and Elements of Culture (2/2)

Session 7: 11am-12.30pm, June, 29th

  • Macromarketing and Climate Change Workshop
  • Gender across the Spectrums: Intersectionalities and Macromarketing Topics (2/2)
  • Food Marketing (3/3)

Conference Programme

Date Event Location
June 25 - June 26 Doctoral Colloquium John Carroll University,
1 John Carroll Blvd.
University Hts.
OH 44118
(on campus housing available)
June 26 (evening) Opening Reception
(5:00-7:00pm)
Downtown Cleveland,
One Cleveland Center,
1375 E. 9th St.
Cleveland OH 44114
(just across the street from the Conference Hotel, The Downtown Westin)
June 27
(morning)
Academic Sessions One Cleveland Center,
Cleveland Metropolitan Bar Association Conference Center
June 27
(afternoon)
Academic Sessions One Cleveland Center
June 27 (evening) Rehearse your favorite classic rock song with a full band (The Clams) plus other Macromarketers (Don Rahtz!) and play your bit with us at the Rock and Roll Hall of Fame and Museum at the gala. For most, its a once in a lifetime chance to play, sing along, and jam at the Rock Hall of Fame! (You’ll all be involved in the MacroClamJam at the gala!) Email Tina Facca Miess for more info about this event.
June 28
(morning)
Academic Sessions One Cleveland Center
June 28
(afternoon)
Academic Sessions One Cleveland Center
June 28 (evening) Theatrical rock experience with Fayrewether, featuring Genesis, Peter Gabriel, Steely Dan, Bowie, and incredibly much more! Email Tina Facca Miess for more info about this event.
June 29 (morning) Academic sessions The conference hotel Westin Cleveland Downtown, 777 St. Clair Avenue, Cleveland OH 44114
June 29 (evening) Evening Gala and Awards culminating with a MacroClamJam extravaganza! More details on songs to rehearse coming soon!
June 30 Departures  

Important Dates

Event Date
Registration opens November 1st, 2018
Call for Paper closes February 14th, 2019
January 31st, 2019
Notification of reviewer decisions March 15th, 2019
Deadline for revised papers May 01st, 2019
Doctoral colloquium June 25th to 26th 2019
Conference June 26th to 29th 2019

Call for Paper

The Call for Papers has been extended to February 14th, 2019.

The Call for Papers for the 44th Annual Macromarketing Conference has now closed.

We invite all scholars interested in the different fields of research related to Macromarketing to submit either full papers or extended research abstracts (max 1000 words) following the format description below until January 31st, 2019 February 14th, 2019.

Please note that all documents should be sent in word format and not PDF files.

This is a multidisciplinary conference, so we encourage submissions for the 44th Annual Macromarketing Conference in two ways:

  1. Submissions related to the tracks presented in this document. If your research relates to any of the tracks in this document please send the papers directly to the track responsible (see table below).
  2. If the topic of interest is not covered by any of the tracks presented in this call for papers, we encourage the researchers to send their proposal to this email address: MacroRocks19@gmail.com

Researchers will get feedback regarding their submissions by middle of March 2019. Accepted papers and abstracts should be sent to MacroRocks19@gmail.com with their respective corrections before 1st May, 2019 with a decision as to whether it can be published in the conference proceedings.

Conference Tracks, Contact person and detailed description of the tracks in alphabetical order are available in the Call for Papers for the 44th Annual Macromarketing Conference.

The Call for Papers for the 44th Annual Macromarketing Conference has now closed.